The Power of Habit, by Charles Duhigg

'The Power of Habit' by Charles Duhigg is a groundbreaking exploration of the science of habit formation. This insightful book delves into the surprising ways habits shape our lives, from personal routines to business strategies and societal trends. Duhigg draws on cutting-edge research in neuroscience, psychology, and economics to reveal the underlying patterns of human behavior. He shows how understanding the habit loop—the cue, routine, and reward that drive every habit—can help us change our lives for the better. Whether you're looking to break bad habits, build new positive routines, or understand the forces that shape our world, 'The Power of Habit' offers a fascinating and illuminating journey into the science of human behavior.